Priyanka Chopra is everywhere right now because her beauty brand has beaten Selena Gomez, Kylie Jenner’s brand to become the world’s second wealthiest brand.
As per the new report by the UK-based beauty comparison platform Cosmetify, Priyanka Chopra’s hair care brand, Anomaly, is the second wealthiest celebrity beauty brand of 2023.
On the top spot, Rihanna’s Fenty Beauty stands tall as the current wealthiest celebrity beauty brand with a revenue of £477.2 million.
Priyanka Chopra’s hair brand Anomaly holds a total revenue of has revenue of £429.9 million.
Priyanka Chopra’s Hair Brand Anomaly Beats Selena & Kylie
Kylie Jenner’s cosmetic brand secured third place with a revenue of £301.4 million, fourth place Ariana Grande’s R.E.M. Beauty with £70.3 million.
And ways up to the top 5 wealthiest brands Selena’s Rare Beauty with £50.2 million in revenue.
According to the publication’s statement, “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue.”
The annual report not only covers the wealthiest brand, but it also caters to everything from the most Googled celebrity beauty brands this year. Speaking about the wealthiest celebrity beauty brand of 2023, Fenty Beauty, the report said.
“After already being featured in the top three most successful overall beauty brands.
It may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand.”
Chopra On Her Journey As An Entrepreneur
Priyank Chopra stepped into the business world and launched her brand in 2022. While having a conversation with Vogue magazine the star expressed her journey to becoming a beauty entrepreneur.
“I’ve just recently taken to the business side of both the beauty and entertainment industries. That made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products, to having a say in the products going into my hair,” she said.
Priyanka Chopra has already been in the limelight due to her statement about leaving Bollywood.
What do you think of the story? Tell us in the comments section below.